This is an avenue of small cherry trees just coming into flower (in Shaw Village centre, West Swindon, 22/4/13). They are one of the many types that come into flower just ahead of 'Shirotae'. I tend to vaguely lump them all together as Sargent Cherry, which in this case is probably right.
As you can see here, quite a few of these trees have been scarred and misshaped by canker. They may have been planted too close together, which causes cankers to spread. The following article suggests that upright selections of P. sargentii are very prone to disease, whereas larger spreading trees are usually healthy: http://www.davidsonia.org/files/dav_16_3_cherries.pdf
The petals are flushed with pink when they first open (above, right). They quickly turn nearly white (above, left); at the same time the dark-red star shape in the middle of the flower becomes more prominent.
On 2nd May I went back to have another look at them. The blossoms were pretty much over; ten days is a long time during the blossom season! But I photographed the young leaves. Those elongated leaf-tips convinced me that this was indeed Prunus sargentii.
On September 19th I was back again, and here were the early and reliable autumn colours for which Prunus sargentii is well known.
This is Prunus 'Umineko' - the combination of white petals, emerging green leaves, red bud-scales and calyx, is highly distinctive. So is the egg-shape of the crown, with all those ascending branches springing from near the base of the tree. Photos taken in Homebase car-park in Frome, 21/4/13.
P. 'Umineko' (which means Sea-Eagle) is a cross, raised by Collingwood Ingram in the 1920s, between two Japanese species P. incisa (Fuji Cherry) x P. speciosa (Oshima Cherry). This tree was "rare" when Alan Mitchell wrote Trees of Britain, but is now a common planting. A cross of the same two species arose later in Holland and is known as 'Snow Goose'.